There is something universally soothing about water. It’s that moment of that “you’re a small part of something bigger” feeling when we’re standing near the ocean, or the introspection we’re suddenly overcome with while gazing out at a placid lake. Often we don’t even have to We see Actual water to feel its calming benefits – just ring Heather O’s creek Tap, tap, tap A light mist can instantly relax us.
It’s not just in our heads, research shows that water is a cure for mental and physiological health. in his book, Blo mind ($10), Marine Biologist Wallace J Nichols Our brains are supposed to be put into a mild meditative state while near and underwater. Now, that sensation comes packaged in a functional fragrance, allowing you to reap those therapeutic benefits, even when you’re nowhere near actual water.
company no new functional fragrance, Hydrotherapy ($95), Inspired by Blue Medicine, the belief that water affects our mind and body. Mixed with refreshing notes of seaweed, sea salt, and other aquatic accords, this “fragrance supplement” is formulated to calm and calm the mind, boost overall mood, and hit our brains with a stream of virtual water.
This isn’t the first time The Nue has bottled up the power of nature. the lungs of the forest ($95)—which launched during the pandemic in October 2020—was created to take advantage of the benefits of shinrin-yoku, the Japanese practice of forest bathing. This mood-balancing fragrance uses notes of cedarwood, pine, and vetiver to deliver real results. In an independent study by the brand, 96 percent of wearers reported feeling less stressed in 30 minutes or less, while 92 percent reported feeling calmer.
Water Therapy replaces traditional earth compounds with water notes to give users a dose of blue medicine. But it wasn’t as easy as just swapping out a few ingredients—the way to launch the hydrotherapy was subtle and rigorously tested.
“We were able to leverage leading technology from our fragrance house that allowed us to create a ‘scent signature’ for a space, essentially defining and replicating the scent of an environment,” Flo GlendinningVice President, Brand, Products and Sustainability. “We have used this technology in six different marine environments to determine which volatile organic compounds are present in them [each] The environment…works like the ‘invisible’ scent notes at the heart of the composition and stimulates primary pathways in the brain, replicating the sense of calm we feel when we are in or around water.”
Nue’s olfactory technology claims to stimulate alpha brain waves and increase blood flow to the brain and heart, resulting in the relaxed, meditative state we get when we’re around actual water. And it works – in a consumer experience, 85 percent of respondents felt less stressed after using the Water Therapy for 30 minutes, while 92 percent felt calmer and 94 percent felt less stressed overall.
“There is a growing body of research documenting the impact of blue space on our psychological and physiological health,” says Glendenning. At The Nue Co., we believe that your health is an ecosystem linked to the health of our planet…Every person on Earth has a deep biological connection to the water and benefits of the world’s blue spaces—
Our oceans and coasts, as well as our rivers, waterfalls and lakes – have a myriad of benefits that affect our mental and physical health. “
And while other water fragrances scream “beach-y” with coconut or banana leaf sunscreen, Water Therapy is more subtle and clean. There’s seaweed and salt, but they’re blended with fresh clary sage, warm cardamom, and woody sandalwood to evoke something more subtle and natural for, say, a sea breeze or a walk by a stream.
It’s hard to replicate the quiet surrender of standing next to an open ocean, or the calm you get from sitting next to a mountain stream, but The Nue’s hydrotherapy is a good start. The “sea” for yourself – get the bottle full over hereor try Forest Lungs and Water Therapy together in the collection below.
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