KAtti Perry is a woman with intention. From her personal life and habits to her job prospects, this is a woman who knows what she wants and is very meticulous about how it happens. Sitting at Heimat in Los Angeles, Berry admitted she was called to do a lot of drink lines—either to be a face-to-one or to create her own—but, she says, “I’ve never really felt comfortable.” Although she enjoys alcohol from time to time, she wanted to be a part of something that she got along with. It was the meeting with Morgan McLachlan, the distiller at AMASS Gin, that all went well. They both wanted to create an alcohol-free option that still felt like a sensory experience—and something special.
After-release non-alcoholic aperitif Di Sui In January 2022, recently Raised $4 Million in Funding. The name, De Soi, comes from Jean-Jacques Rousseau’s philosophy, or as McLachlan puts it, the idea of ”enjoy life, but also control,” aka pleasure with restraint. The line consists of three flavors: Golden Hour (with notes of citrus), Purple Lune (with notes of blackberry and vanilla), and Champignon Dreams (with notes of strawberry and grapefruit).
All three elixirs also feature astringents, natural ingredients like reishi mushroom and ashwagandha, which are said to be beneficial in working with your body and relieving stress and fatigue, among other things. (“I could be a little anxious,” says Perry, who loves De Soi’s Purple Lune, which is made with ashwagandha, because it helps her relax.) Both McLachlan and Perry emphasize that drinks can leave you feeling refreshed, calm, and chatty without yeast—something More consumers in today’s world want it.
“I think we are just more aware [of wellness] All in all,” says Perry, and we (including McLachlan) sip it. “We’ve all had a health condition of some sort. So there’s this awareness and awareness of our bodies.”
Both Perry and MacLachlan emphasize this awareness and mindful drinking — and they say you don’t necessarily have to choose one or the other.
“We’re both in our late 30s and we’re thriving and we’re mothers and that’s a delicate balance,” Berry says with a laugh. “And so I love offering options to these moms and beyond, whether it’s what you want all the time or Monday through Thursday.”
“We’re both in our late 30s and we’re thriving and we’re mothers and that’s a delicate balance,” Berry laughs.
“I was not [want to] I feel cheated by this kind of sensual moment [of having a drink out]MacLachlan says. “I want a nice drink at a party, as well as relax with it.”
Berry is also big on the relaxation factor. Besides her favorite drink, De Soi, which helps calm her anxiety, she credits her 12-year practice of Transcendental Meditation (TM) for helping her improve her mood swings and rest easier. “You can do it for 20 minutes a day or in the morning and at night. And you feel like you found two hours a day,” she says. “It really reboots, and it gives you your deepest comfort.” A lesson in intention if you’ve heard one before.
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